• by ASP Microcomputers / From General / November 30, 2016 /

    Our history

    ASP Microcomputers is the trading name of Grayline Holdings Pty. Ltd., a privately held Company based in the Melbourne suburb of Ormond.

    ASP was established in 1977, initially as an importer of computer equipment, but we were soon designing products to sell under our own name, and undertaking design work for others. ASP’s first barcode product, the Barcode Interface, was released in 1985. The BCI had a printer interface, and decoded barcodes as well as printing barcode labels when data was sent back from the host computer.

    The BCI set the tone for the innovative range of products to come: portable barcode readers that could also function as fixed readers, multiple interface readers, networked production tracking and time and attendance terminals, and a range of contact, CCD and laser scanners.

    In 2003, the founding directors initiated succession strategies which resulted in the current Directors being appointed with ongoing transfer of ownership. This has created a new energy going forward.

    The company uses its supply, design, programming and fabrication skills to realise the potential of technologies including Barcode, RFID, Smartcard, Magnetic Stripe, MICR, OCR, iButton, Web, Ethernet, RF Wireless, Bluetooth, GPRS and GSM Data Transfer. Hardware products, designed and built in Australia include Portable Barcode Readers, Ethernet Terminals, and Time and Attendance Terminals.

    ASP has developed packaged Software Solutions for Time and Attendance, Asset Tracking, Barcode Label Printing, Rapid Radio Frequency Network Development, and GSM Data Transfer.

    Custom application development has included the Australian Bureau of Statistics Document Flow Control System for the 2006, 2011 and 2016 censuses, City of Melbourne parking meter coin collection tracking throughout the city of Melbourne, Australia wide barcode system used by Telstra Payphones to track coin collections from payphones, the RF seed tracking systems for Ball Australia and Boomaroo (Australia’s largest wholesale nursery), the barcode scanning section of the Shell iTouch kiosks. There are numerous other innovative projects, plus our own system solutions, that establish our capabilities. Ongoing technology partnerships include Tower Software (the pre-eminent supplier of file tracking systems to Government), and Reynolds and Reynolds (the pre-eminent supplier of management systems to the motor industry).

    The company’s supply and distribution arrangements include companies such as Denso, Casio, Star Micronics (Japan), Datamax, Intermec (USA), and several Taiwanese OEM companies. The company’s own products and direct imports are sold under ASP tradenames which include “Barcode Zapper”, “Zapper LongReach”, “LongReach WalkAbout”, “MiniTraq”, “MicroTraq”, “TimeSheet Express”, “ZipNet Terminal”, “ASPTraq”, “RFolution!” and “Rostermatic”.

    ASP became a Commonwealth Government Endorsed Supplier in 1998, is Quality Certified under the QBase System (a subset of ISO 9000 Series for smaller companies), and subject to regular quality systems audit.

    Our Commitment to You 

    ASP Microcomputers has been supporting Australian businesses for more than years, and we understand the need to continually improve our products, solutions and support. ASP's strength lies in our committed staff, client focus, broad experience and skill set with a wide range of Data Technologies, and ethical approach to business.

    As we've been in business so long, we actively seek long-term relationships with our clients, and understand the benefits and obligations these bring.

    Client Testimonials

    If you'd like to know more about ASP from a client perspective, click here to find out what our clients are saying about us.

    Contacting ASP by email

    Please address your sales queries to sales@asp.com.au and your technical support issues to support@asp.com.au to ensure that your enquiries get to the right person at ASP.

    ASP has flourished for more than years by looking after our clients. We invite you to experience the difference a committed company can make.