Back in 1977 when ASP was founded, we had business name after business name rejected. The problem was name similarities – everyone was using ‘Systems’ and ‘Group’ and ‘Computer’, and by then ‘Apple’ was already taken!
So a list of short sharp aggressive names was prepared and taken to the Business Names Office – ‘We’re not leaving until you give us a name!’
Top of the list was ‘ASP’, so ASP it became (the line of least resistance for the clerk at the counter).
